Programa—Brand
Freedom by design.

Programa is a project management tool built specifically for professional architects and interior designers. Bringing everything together in one place, it does everything from scheduling and spec sheets to pinboards, pricing and product libraries.

Programa’s target audience was so used to products that overpromised and underdelivered. They had spent their entire careers wrangling spreadsheets, dealing with hundreds of suppliers and managing projects on post-its.

Programa was developing a set of tools that just didn’t exist in that market, let alone tools that would work together to give designers back that most crucial of all things, time. The company had a vision and a logo but needed a brand (and product) that realised that vision.

Through a collaborative strategy phase we uncovered customer and competitor insights, as well as the characteristics that allowed us to distinguish Programa in the market. as something that both powers and empowers creativity.

By combining powerful technology with elegant design, Programa gives users the time to focus on what’s important—creativity. Our design principles and system leverage this thinking, mixing aspects of products and projects, digital and physical, modernist and modern, to deliver a brand that connects directly with its target audience and conveys precisely the promise of the product.

After launching the new brand, Programa successfully secured its Series A raise, made several new hires and went on to launch both its product and marketing website.